Maven ignoring JAVA_HOME on OSX?

For some reason Maven is ignoring JAVA_HOME on OSX.

I recently upgraded from java 8 build 11 to java 8 build 25 and removed 11 because of a bug fix in 25.

I have updated JAVA_HOME:

:~ > echo $JAVA_HOME/Library/Java/JavaVirtualMachines/jdk1.8.0_25.jdk/Contents/Home

java and javac both report the correct version:

:~ > java -versionjava version "1.8.0_25"Java(TM) SE Runtime Environment (build 1.8.0_25-b17)Java HotSpot(TM) 64-Bit Server VM (build 25.25-b02, mixed mode):~ > javac -versionjavac 1.8.0_25

libexec is correct:

:~ > /usr/libexec/java_home /Library/Java/JavaVirtualMachines/jdk1.8.0_25.jdk/Contents/Home

the CurrentJDK symlink is correct:

:~ > ls -la /System/Library/Frameworks/JavaVM.framework/Versions/total 64drwxr-xr-x  11 root  wheel   374B Nov 19 14:35 ./drwxr-xr-x  12 root  wheel   408B Sep 23 14:29 ../lrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.4@ -> CurrentJDKlrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.4.2@ -> CurrentJDKlrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.5@ -> CurrentJDKlrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.5.0@ -> CurrentJDKlrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.6@ -> CurrentJDKlrwxr-xr-x   1 root  wheel    10B Jul 28 14:50 1.6.0@ -> CurrentJDKdrwxr-xr-x   8 root  wheel   272B Jul 29 18:41 A/lrwxr-xr-x   1 root  wheel     1B Jul 28 14:50 Current@ -> Alrwxr-xr-x   1 root  wheel    58B Nov 19 14:35 CurrentJDK@ -> /Library/Java/JavaVirtualMachines/jdk1.8.0_25.jdk/Contents

But Maven is still trying to hit 1.8.0_11:

:~ > mvn -versionError: JAVA_HOME is not defined correctly.  We cannot execute /Library/Java/JavaVirtualMachines/jdk1.8.0_11.jdk/Contents/Home/bin/java

Running OSX Mavericks.

Any idea why Maven is ignoring JAVA_HOME?